The name Kul Jord means "Cool Earth" – and that's exactly what we're creating. While others chase net zero by some distant future date, we know that isn't enough. The planet needs action now, as well as decades from now. So we built something different: a care brand that repairs and heals the environment, removes more carbon than it produces, while at the same time investing in innovative technologies and approaches that have the potential for large scale impact in the future.

Like anything worthwhile and different, pioneering isn't done in a day. We're on an ambitious journey to make every Kul Jord product carbon-negative but we are not there yet. This isn't something we'll achieve overnight, and we're completely transparent about where we are right now. Some of our products have already crossed that line, others are getting closer every day. We share exactly where each product stands because showing our working is as important as the destination.